Private Practice Consultation
Build a private practice that attracts the right clients — with clearer positioning, better marketing, and a practice model that actually works for you.
Maybe you’ve been dreaming about going out on your own for a long time, but the logistics, marketing, insurance decisions, and sheer number of moving pieces have you wondering where the hell to start.
Or maybe you did take the leap — and the practice just hasn’t grown the way you hoped it would.
That’s where business consultation can help.
I work with solo therapists who want practical support getting clear on who they serve, how to position themselves, how to market in a way that actually reaches the right people, and how to make thoughtful decisions about insurance, private pay, and the direction of their practice.
Sometimes you need a roadmap. Sometimes you need a pivot. And sometimes you just need someone who has already done it to sit down with you and help you figure out what’s not working — and what to do next.
How I can help
Private practice can feel like a giant experiment when you’re doing it for the first time. Who should I market to? How do I actually get clients? Should I take insurance? Am I charging too much? Too little? Why is everyone else’s practice full and mine isn’t?
I’ve been navigating those questions for almost a decade.
I opened my solo practice in 2017 after starting out in group practice. For years, I built a successful insurance-based practice — including working with Medicaid — and learned the ins and outs of credentialing, billing, reimbursement, and building a steady caseload.
Then in 2024, I did the thing I wasn’t entirely sure would work: I left insurance and transitioned to private pay.
My practice stayed successful, but it wasn’t my accident. Filling a practice isn’t just about being on an insurance panel. It’s about knowing who you help, becoming really good at helping them, positioning yourself clearly, building relationships in your community, and learning how to communicate your value to the people who need what you do.
Those are the things I’m really good at — and the things I can help you figure out.
I’m also a numbers person who genuinely enjoys marketing and business (yes, I know, weird for a therapist). So we can talk about the uncomfortable stuff too: fees, revenue, caseload, what you actually need to earn, and whether the practice you’re building can realistically support the life you want.
You’ve invested years into becoming a therapist. I want to help you build a practice that allows you to do meaningful work, be paid well for your expertise, and still have something left of yourself when you go home.